Mediaforta provides professional high-quality lifestyle writing and communication services.
We delivered content on lifestyle to the following clients:
- Client: Henkel
Every woman cares about her hair. Schwarzkopf understood this and started the website stralendhaar.be, .nl and .fr. The website is full of useful hairstyling and make-up advice. What hair type are you? What’s good for your hair? What are the new trends? A team of professional lifestyle and beauty journalists of Mediaforta wrote all the content, offering a wealth of tips and information about hair for the modern, sophisticated woman. Visitors could leave feedback and offer their own advice and tips. This is what inbound marketing is about – not ‘shouting’ at your clients, but helping them make informed decisions.
- Client: Men Expert
Men Expert is the beauty line of L’Oréal for men. Men Expert launched a micro website on the MSN portal. On this website they offered a wide range of lifestyle content of interest to sophisticated men – information about styling trends, male beauty products, cars, watches and so on. MSN was promoting the content on its home-page, so visitors could easily find the content. The micro-site was a huge success and stayed online for several months. During that time Mediaforta provided new content every day. Producing good content that is in line with your brand values is a good way to reinforce your brand credibility. Men Expert reached this sophisticated target group by offering good content.
- Client: Biotherm
Biotherm is a line of beauty products from L’Oréal. When Biotherm started with Facebook it asked us to help to create all content on its page for Holland and Belgium. Mediaforta not only produced the content, but monitored the pages and followed up all the questions and comments. Experienced lifestyle journalists from Mediaforta did all this. Biotherm understood that even Facebook needs good content to gain credibility and start a conversation.
And many more…
- Publish high-quality content for a broad or specialised target group to show your expertise.
- Interesting content generates awareness and attention
- Make them come back – good content is the perfect trigger to build strong brand loyalty